Tag: success story

Bent + YouAR: Transformation in Action

by Rebekah Villon

When does a veteran animation studio become a tech startup? When it’s Bent. Bent Image Lab in Portland has always been a little unusual. Founders David Daniels, Chel White, and Ray DiCarlo were in the business of animation as a service, but were artists in their own right, and wanted Bent to be more than … Continue reading Bent + YouAR: Transformation in Action

Thinking Bigger: What is Your Brand Really About?

by Rebekah Villon

I have been thinking lately about B Corps and Sonos and mission-driven brands. Sonos is an interesting case, because they make speakers and audio systems. Fair enough. But speakers and audio systems aren’t what their brand is about. Sonos gives their mission as: …To reinvent home audio for the digital age. Our vision was simple … Continue reading Thinking Bigger: What is Your Brand Really About?

Brilliant Branded Content: The Fearless

by Rebekah Villon

Many years ago, an animation professor told me (and I think he is right): Never animate characters doing sports or athletic stuff. All the drama of watching that is from watching real people and wondering if they will be able to do it. There’s nothing compelling in watching an animated character do it. But then … Continue reading Brilliant Branded Content: The Fearless