Content Marketing for Creators
Brands may say that they want to build good customer relationships, but do they? Does automation really serve the customer? How can we build great relationships authentically?
Growing your business involves prioritizing and balancing multiple factors: Getting your work seen, and making work worth seeing Caring for the customers you have, and recruiting new ones Managing the factors you can control, and seeking to influence factors outside your control You can make the best guitars, or provide the best legal advice, or … Continue reading Growing Your Business: It’s a Balancing Act
Thinking back to the days when I worked in infomercials, it’s not surprising how many people in the business use the products they sell. When you are in the agency, you have a lot of direct access to the people who make the product. They answer all your questions about it, you often get to … Continue reading Traditional Advertising has Negative Brand Equity
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