Tag: mission statement

Thinking Bigger: What is Your Brand Really About?

by Rebekah Villon

I have been thinking lately about B Corps and Sonos and mission-driven brands. Sonos is an interesting case, because they make speakers and audio systems. Fair enough. But speakers and audio systems aren’t what their brand is about. Sonos gives their mission as: …To reinvent home audio for the digital age. Our vision was simple … Continue reading Thinking Bigger: What is Your Brand Really About?