How to Get Your Small Business Market-ing Ready
5 steps to get your small business ready for a professional marketing strategy
Tag: marketing ROI
Stop Garbage Blogging
Do your business blogging right or don’t do it at all.
Grow Revenue Right Now: Practical Tip #1: Streamline
I am seeing a lot of posts online lately from small business owners who are really frustrated because they are spending a lot of energy on social media and getting lots of followers and engagement, but not seeing a resulting uptick in sales. It’s maddening, because they feel like they are doing everything right, but … Continue reading Grow Revenue Right Now: Practical Tip #1: Streamline
Relevance > Story: How Purchase Decisions are Made
Brand stories are worth less than brand relevance.
Brilliant branded content: Geoff the Film from Heinz Australia
Bravo to Heinz Australia, agency Y&R New Zealand, and studio Assembly Ltd. for this bit of genius. If you haven’t seen Geoff the Film, take three minutes and watch it: (if you’re like me, you’ll watch it a second time – it’s that good) Firstly, this is a bold piece of filmmaking. Conventional wisdom is … Continue reading Brilliant branded content: Geoff the Film from Heinz Australia
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