Growing Your Business: It’s a Balancing Act

Growing your business involves prioritizing and balancing multiple factors: Getting your work seen, and making work worth seeing Caring for the customers you have, and recruiting new ones Managing the factors you can control, and seeking to influence factors outside your control You can make the best guitars, or provide the best legal advice, or … Continue reading Growing Your Business: It’s a Balancing Act

Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)

In previous posts in this series, I was tackling the problem of how you can keep on creating content for the same product or company day after day, year after year. It can be a creative challenge, particularly given the resources of your team, and burnout is inevitable. In Part 1, we covered what not … Continue reading Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)