Content Marketing for Creators
Many years ago, an animation professor told me (and I think he is right): Never animate characters doing sports or athletic stuff. All the drama of watching that is from watching real people and wondering if they will be able to do it. There’s nothing compelling in watching an animated character do it. But then … Continue reading Brilliant Branded Content: The Fearless
A few years back, Ryan Honey from Studio Buck spoke at Klik Animation Festival, and his talk was incredibly meaningful and transformative for me. As he told it, Buck was a successful studio, doing well financially, but not really being as creative and ground-breaking as they wanted to be. They had a good reputation and … Continue reading Case Study: Studio Buck’s Metamorphosis
Bravo to Heinz Australia, agency Y&R New Zealand, and studio Assembly Ltd. for this bit of genius. If you haven’t seen Geoff the Film, take three minutes and watch it: (if you’re like me, you’ll watch it a second time – it’s that good) Firstly, this is a bold piece of filmmaking. Conventional wisdom is … Continue reading Brilliant branded content: Geoff the Film from Heinz Australia
In previous posts in this series, I was tackling the problem of how you can keep on creating content for the same product or company day after day, year after year. It can be a creative challenge, particularly given the resources of your team, and burnout is inevitable. In Part 1, we covered what not … Continue reading Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)
The previous post on this subject was good advice for working with a content team and generating ideas to overcome burnout. But what if you are (as I so often am) working alone? How do you coax your brain into a creative space and generate a wealth of ideas by yourself? Working by yourself has … Continue reading Content Burnout: What To Do For Real (part 2: party of one)
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