Accept MY Privacy Policy or: How GDPR has Changed My Search Behavior

It’s been a little over a year now, and implementation of GDPR appears to have settled down a bit. Implementation, from my perspective, was kind of a mess; for months I couldn’t access many high-quality US-based websites like the LA Times, or had to customize my settings often 2-3 times in an hour when browsing … Continue reading Accept MY Privacy Policy or: How GDPR has Changed My Search Behavior

Hyperlocal: Help Google Help You

Year over year, hyperlocal search is growing. Search has been mobile-first since mid-2015, and as Google refines “near me” results and makes them more relevant, B2C businesses must incorporate hyperlocal into their marketing strategy. These leads are exceptionally valuable because the user is displaying a near-immediate purchase intent. It’s critical to capture them at the … Continue reading Hyperlocal: Help Google Help You