Content Marketing for Creators
I have been thinking lately about B Corps and Sonos and mission-driven brands. Sonos is an interesting case, because they make speakers and audio systems. Fair enough. But speakers and audio systems aren’t what their brand is about. Sonos gives their mission as: …To reinvent home audio for the digital age. Our vision was simple … Continue reading Thinking Bigger: What is Your Brand Really About?
A few years back, Ryan Honey from Studio Buck spoke at Klik Animation Festival, and his talk was incredibly meaningful and transformative for me. As he told it, Buck was a successful studio, doing well financially, but not really being as creative and ground-breaking as they wanted to be. They had a good reputation and … Continue reading Case Study: Studio Buck’s Metamorphosis
Brand stories are worth less than brand relevance.
The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola
Villon adVentures 