Content Burnout: What To Do For Real (part 1: leverage your team)

Okay, that post I wrote last week was true and accurate. It’s based on best practices widely circulated amongst content marketers, and very good advice. You can read it anywhere. But now I’m going to level with you, as a creative professional. In battling burnout, you need to understand a little bit about how the … Continue reading Content Burnout: What To Do For Real (part 1: leverage your team)

Content Burnout: What To Do

As promised, here’s the followup on what to do when you are battling burnout. When you’re on a schedule to create content and keep your content marketing engine running smoothly, but you’re out of ideas and the well is dry, here are a few places you can look for inspiration: Look at your peers. Check … Continue reading Content Burnout: What To Do

Content Burnout: what NOT to do

Here’s a secret that a lot of content marketers deal with, but won’t admit to: burnout. Yes, of course you need to produce at least one high-quality blog post a week, ideally more than that. And high-quality posts on social. And email. And video. And graphics. And after a few months or years of producing … Continue reading Content Burnout: what NOT to do