Content Marketing for Creators
Here’s a secret that a lot of content marketers deal with, but won’t admit to: burnout. Yes, of course you need to produce at least one high-quality blog post a week, ideally more than that. And high-quality posts on social. And email. And video. And graphics. And after a few months or years of producing … Continue reading Content Burnout: what NOT to do
Year over year, hyperlocal search is growing. Search has been mobile-first since mid-2015, and as Google refines “near me” results and makes them more relevant, B2C businesses must incorporate hyperlocal into their marketing strategy. These leads are exceptionally valuable because the user is displaying a near-immediate purchase intent. It’s critical to capture them at the … Continue reading Hyperlocal: Help Google Help You
The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola
Since any form of media can be classified either way, it might be useful to discuss what distinguishes content from advertising. Video, words, and images can all be used in both content and advertising, although they are usually combined in some form or another. Some forms seem to be emerging as fairly specific to content, … Continue reading How is content different than advertising?
For decades, traditional advertising has been involved in an escalating arms war with their customer. Cities pass laws to limit billboards, so advertisers buy bus stops and benches. Customers use adblockers and DVRs; advertisers sue OEMS, enact paywalls, and turn up the volume. Companies put hated auto-playing ads in web banners and on websites; customers … Continue reading Let Advertising Die Already
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