Content Marketing for Creators
Bravo to Heinz Australia, agency Y&R New Zealand, and studio Assembly Ltd. for this bit of genius. If you haven’t seen Geoff the Film, take three minutes and watch it: (if you’re like me, you’ll watch it a second time – it’s that good) Firstly, this is a bold piece of filmmaking. Conventional wisdom is … Continue reading Brilliant branded content: Geoff the Film from Heinz Australia
In previous posts in this series, I was tackling the problem of how you can keep on creating content for the same product or company day after day, year after year. It can be a creative challenge, particularly given the resources of your team, and burnout is inevitable. In Part 1, we covered what not … Continue reading Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)
The previous post on this subject was good advice for working with a content team and generating ideas to overcome burnout. But what if you are (as I so often am) working alone? How do you coax your brain into a creative space and generate a wealth of ideas by yourself? Working by yourself has … Continue reading Content Burnout: What To Do For Real (part 2: party of one)
Okay, that post I wrote last week was true and accurate. It’s based on best practices widely circulated amongst content marketers, and very good advice. You can read it anywhere. But now I’m going to level with you, as a creative professional. In battling burnout, you need to understand a little bit about how the … Continue reading Content Burnout: What To Do For Real (part 1: leverage your team)
As promised, here’s the followup on what to do when you are battling burnout. When you’re on a schedule to create content and keep your content marketing engine running smoothly, but you’re out of ideas and the well is dry, here are a few places you can look for inspiration: Look at your peers. Check … Continue reading Content Burnout: What To Do
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