Content Marketing for Creators
In previous posts in this series, I was tackling the problem of how you can keep on creating content for the same product or company day after day, year after year. It can be a creative challenge, particularly given the resources of your team, and burnout is inevitable. In Part 1, we covered what not … Continue reading Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)
The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola
Music videos are perhaps the best example of content marketing. They tell a brand story, in a creative and engaging way, and generally don’t contain any marketing messaging at all. They even omit a CTA! And yet they have resulted in billions of dollars in album sales, year after year, decade after decade. Music videos … Continue reading Brilliant branded content: music videos
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