Content Marketing for Creators
So, when I worked at studios and agencies, we were forever pitching. And pitching is hard, exhausting work, and always takes away resources from the actual clients and jobs and projects you already have. Because I’m a producer, I’m always paying attention to these things, and pitching is expensive. You spend a fortune in labor … Continue reading Some Thoughts on Pitching
Uber’s new Moving Forward ad campaign fails to persuade
Thinking back to the days when I worked in infomercials, it’s not surprising how many people in the business use the products they sell. When you are in the agency, you have a lot of direct access to the people who make the product. They answer all your questions about it, you often get to … Continue reading Traditional Advertising has Negative Brand Equity
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