Where Do All the Women Go?
Thoughts on women and work, the invisibility of older women, admiration for Jane Evans
Category: traditional advertising
Some Thoughts on Pitching
So, when I worked at studios and agencies, we were forever pitching. And pitching is hard, exhausting work, and always takes away resources from the actual clients and jobs and projects you already have. Because I’m a producer, I’m always paying attention to these things, and pitching is expensive. You spend a fortune in labor … Continue reading Some Thoughts on Pitching
Is Uber Really Moving Forward?
Uber’s new Moving Forward ad campaign fails to persuade
Traditional Advertising has Negative Brand Equity
Thinking back to the days when I worked in infomercials, it’s not surprising how many people in the business use the products they sell. When you are in the agency, you have a lot of direct access to the people who make the product. They answer all your questions about it, you often get to … Continue reading Traditional Advertising has Negative Brand Equity
Bent + YouAR: Transformation in Action
When does a veteran animation studio become a tech startup? When it’s Bent. Bent Image Lab in Portland has always been a little unusual. Founders David Daniels, Chel White, and Ray DiCarlo were in the business of animation as a service, but were artists in their own right, and wanted Bent to be more than … Continue reading Bent + YouAR: Transformation in Action
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