Content Marketing for Creators
Growing your business involves prioritizing and balancing multiple factors: Getting your work seen, and making work worth seeing Caring for the customers you have, and recruiting new ones Managing the factors you can control, and seeking to influence factors outside your control You can make the best guitars, or provide the best legal advice, or … Continue reading Growing Your Business: It’s a Balancing Act
So, when I worked at studios and agencies, we were forever pitching. And pitching is hard, exhausting work, and always takes away resources from the actual clients and jobs and projects you already have. Because I’m a producer, I’m always paying attention to these things, and pitching is expensive. You spend a fortune in labor … Continue reading Some Thoughts on Pitching
Do your business blogging right or don’t do it at all.
I am seeing a lot of posts online lately from small business owners who are really frustrated because they are spending a lot of energy on social media and getting lots of followers and engagement, but not seeing a resulting uptick in sales. It’s maddening, because they feel like they are doing everything right, but … Continue reading Grow Revenue Right Now: Practical Tip #1: Streamline
Too often people get distracted by a measure (like blog post length) and forget about the actual objective of a content strategy.
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