inbound marketing – Page 3 – Villon adVentures

Surrogate Markers and Blog Post Length

January 28, 2018August 1, 2018 by Rebekah Villon

Too often people get distracted by a measure (like blog post length) and forget about the actual objective of a content strategy.

Relevance > Story: How Purchase Decisions are Made

December 30, 2017 by Rebekah Villon

Brand stories are worth less than brand relevance.

Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)

September 28, 2017 by Rebekah Villon

In previous posts in this series, I was tackling the problem of how you can keep on creating content for the same product or company day after day, year after year. It can be a creative challenge, particularly given the resources of your team, and burnout is inevitable. In Part 1, we covered what not … Continue reading Content Burnout: What To Do For Real (The Matrix)(not really)(yes really)