Content Marketing for Creators
Growing your business involves prioritizing and balancing multiple factors: Getting your work seen, and making work worth seeing Caring for the customers you have, and recruiting new ones Managing the factors you can control, and seeking to influence factors outside your control You can make the best guitars, or provide the best legal advice, or … Continue reading Growing Your Business: It’s a Balancing Act
So, when I worked at studios and agencies, we were forever pitching. And pitching is hard, exhausting work, and always takes away resources from the actual clients and jobs and projects you already have. Because I’m a producer, I’m always paying attention to these things, and pitching is expensive. You spend a fortune in labor … Continue reading Some Thoughts on Pitching
Do your business blogging right or don’t do it at all.
I have been thinking lately about B Corps and Sonos and mission-driven brands. Sonos is an interesting case, because they make speakers and audio systems. Fair enough. But speakers and audio systems aren’t what their brand is about. Sonos gives their mission as: …To reinvent home audio for the digital age. Our vision was simple … Continue reading Thinking Bigger: What is Your Brand Really About?
I am seeing a lot of posts online lately from small business owners who are really frustrated because they are spending a lot of energy on social media and getting lots of followers and engagement, but not seeing a resulting uptick in sales. It’s maddening, because they feel like they are doing everything right, but … Continue reading Grow Revenue Right Now: Practical Tip #1: Streamline
Villon adVentures 