Content Marketing for Creators
Many years ago, an animation professor told me (and I think he is right): Never animate characters doing sports or athletic stuff. All the drama of watching that is from watching real people and wondering if they will be able to do it. There’s nothing compelling in watching an animated character do it. But then … Continue reading Brilliant Branded Content: The Fearless
Bravo to Heinz Australia, agency Y&R New Zealand, and studio Assembly Ltd. for this bit of genius. If you haven’t seen Geoff the Film, take three minutes and watch it: (if you’re like me, you’ll watch it a second time – it’s that good) Firstly, this is a bold piece of filmmaking. Conventional wisdom is … Continue reading Brilliant branded content: Geoff the Film from Heinz Australia
The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola
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