Category: experiential marketing

Traditional Advertising has Negative Brand Equity

by Rebekah Villon

Thinking back to the days when I worked in infomercials, it’s not surprising how many people in the business use the products they sell. When you are in the agency, you have a lot of direct access to the people who make the product. They answer all your questions about it, you often get to … Continue reading Traditional Advertising has Negative Brand Equity

Thinking Bigger: What is Your Brand Really About?

by Rebekah Villon

I have been thinking lately about B Corps and Sonos and mission-driven brands. Sonos is an interesting case, because they make speakers and audio systems. Fair enough. But speakers and audio systems aren’t what their brand is about. Sonos gives their mission as: …To reinvent home audio for the digital age. Our vision was simple … Continue reading Thinking Bigger: What is Your Brand Really About?