Content Marketing for Creators
As promised, here’s the followup on what to do when you are battling burnout. When you’re on a schedule to create content and keep your content marketing engine running smoothly, but you’re out of ideas and the well is dry, here are a few places you can look for inspiration: Look at your peers. Check … Continue reading Content Burnout: What To Do
Here’s a secret that a lot of content marketers deal with, but won’t admit to: burnout. Yes, of course you need to produce at least one high-quality blog post a week, ideally more than that. And high-quality posts on social. And email. And video. And graphics. And after a few months or years of producing … Continue reading Content Burnout: what NOT to do
The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola
Music videos are perhaps the best example of content marketing. They tell a brand story, in a creative and engaging way, and generally don’t contain any marketing messaging at all. They even omit a CTA! And yet they have resulted in billions of dollars in album sales, year after year, decade after decade. Music videos … Continue reading Brilliant branded content: music videos
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