Content Marketing for Creators
Growing your business involves prioritizing and balancing multiple factors: Getting your work seen, and making work worth seeing Caring for the customers you have, and recruiting new ones Managing the factors you can control, and seeking to influence factors outside your control You can make the best guitars, or provide the best legal advice, or … Continue reading Growing Your Business: It’s a Balancing Act
Do your business blogging right or don’t do it at all.
I have been thinking lately about B Corps and Sonos and mission-driven brands. Sonos is an interesting case, because they make speakers and audio systems. Fair enough. But speakers and audio systems aren’t what their brand is about. Sonos gives their mission as: …To reinvent home audio for the digital age. Our vision was simple … Continue reading Thinking Bigger: What is Your Brand Really About?
Many years ago, an animation professor told me (and I think he is right): Never animate characters doing sports or athletic stuff. All the drama of watching that is from watching real people and wondering if they will be able to do it. There’s nothing compelling in watching an animated character do it. But then … Continue reading Brilliant Branded Content: The Fearless
A few years back, Ryan Honey from Studio Buck spoke at Klik Animation Festival, and his talk was incredibly meaningful and transformative for me. As he told it, Buck was a successful studio, doing well financially, but not really being as creative and ground-breaking as they wanted to be. They had a good reputation and … Continue reading Case Study: Studio Buck’s Metamorphosis
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