A Brief Guide to Authority Positioning

With the closure of conferences, seminars, and professional networking events, 2020 was the year of online authority positioning. VadV worked with a wide range of clients to revise their marketing toward online interactions, and here’s what you should know.

Why I Am a Writer Who Doesn’t Call Herself a Writer

Or: The Difference Between a Writer and a Strategist The internet is chock-full of writers. If you want a writer, you could can go to Upwork and find good writers who will work for pennies (and you will find me there too). If you want ongoing writing services, you could go to Verblio or Constant … Continue reading Why I Am a Writer Who Doesn’t Call Herself a Writer

Everybody’s Talking: Are Brands Listening? Part 2: The Appearance of Authenticity

Brands may say that they want to build good customer relationships, but do they? Does automation really serve the customer? How can we build great relationships authentically?