Category: Case studies

Brilliant branded content: Happiness Machine by Coca-Cola

by Rebekah Villon

The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola

Brilliant branded content: music videos

by Rebekah Villon

Music videos are perhaps the best example of content marketing. They tell a brand story, in a creative and engaging way, and generally don’t contain any marketing messaging at all. They even omit a CTA! And yet they have resulted in billions of dollars in album sales, year after year, decade after decade. Music videos … Continue reading Brilliant branded content: music videos