Is Uber Really Moving Forward?
Uber’s new Moving Forward ad campaign fails to persuade
Category: Case studies
Bent + YouAR: Transformation in Action
When does a veteran animation studio become a tech startup? When it’s Bent. Bent Image Lab in Portland has always been a little unusual. Founders David Daniels, Chel White, and Ray DiCarlo were in the business of animation as a service, but were artists in their own right, and wanted Bent to be more than … Continue reading Bent + YouAR: Transformation in Action
Brilliant Branded Content: The Fearless
Many years ago, an animation professor told me (and I think he is right): Never animate characters doing sports or athletic stuff. All the drama of watching that is from watching real people and wondering if they will be able to do it. There’s nothing compelling in watching an animated character do it. But then … Continue reading Brilliant Branded Content: The Fearless
Case Study: Studio Buck’s Metamorphosis
A few years back, Ryan Honey from Studio Buck spoke at Klik Animation Festival, and his talk was incredibly meaningful and transformative for me. As he told it, Buck was a successful studio, doing well financially, but not really being as creative and ground-breaking as they wanted to be. They had a good reputation and … Continue reading Case Study: Studio Buck’s Metamorphosis
Brilliant branded content: Geoff the Film from Heinz Australia
Bravo to Heinz Australia, agency Y&R New Zealand, and studio Assembly Ltd. for this bit of genius. If you haven’t seen Geoff the Film, take three minutes and watch it: (if you’re like me, you’ll watch it a second time – it’s that good) Firstly, this is a bold piece of filmmaking. Conventional wisdom is … Continue reading Brilliant branded content: Geoff the Film from Heinz Australia
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