Content Marketing for Creators
Okay, that post I wrote last week was true and accurate. It’s based on best practices widely circulated amongst content marketers, and very good advice. You can read it anywhere. But now I’m going to level with you, as a creative professional. In battling burnout, you need to understand a little bit about how the … Continue reading Content Burnout: What To Do For Real (part 1: leverage your team)
As promised, here’s the followup on what to do when you are battling burnout. When you’re on a schedule to create content and keep your content marketing engine running smoothly, but you’re out of ideas and the well is dry, here are a few places you can look for inspiration: Look at your peers. Check … Continue reading Content Burnout: What To Do
Here’s a secret that a lot of content marketers deal with, but won’t admit to: burnout. Yes, of course you need to produce at least one high-quality blog post a week, ideally more than that. And high-quality posts on social. And email. And video. And graphics. And after a few months or years of producing … Continue reading Content Burnout: what NOT to do
Year over year, hyperlocal search is growing. Search has been mobile-first since mid-2015, and as Google refines “near me” results and makes them more relevant, B2C businesses must incorporate hyperlocal into their marketing strategy. These leads are exceptionally valuable because the user is displaying a near-immediate purchase intent. It’s critical to capture them at the … Continue reading Hyperlocal: Help Google Help You
The original Coca-Cola Happiness Machine video is several years old now, but just as delightful as it ever was. It’s not only a wonderful concept and experience for the people participating in the video, but it remains a mesmerizing content video in and of itself; eminently watchable, over and over again. This video triggers a … Continue reading Brilliant branded content: Happiness Machine by Coca-Cola
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